Jaipur is a metaphor of the gemstone industry with its thriving colored stone trade. But of late serious fissures have developed in an industry which is the pivot of the state's economy. >The retail environment for jewelry is inordinately competitive and fierce. In this combustible scenario, you have either set up shop for the first time or inherited a business from your family. As the months tick by you wait to rake in the profits, in a business where the margins are increasingly wafer thin. Your chances of success are greater if you are a 'progressive' retailer, who has observed certain parameters which could help you kickstart your business. A progressive retailer is one who has broken away from business orthodoxy and is swiftly absorbing new business practices to move up the value chain