Jewelry buying is no longer confined to the traditional occasions of marriages and festivals. With multiple brands out to woo consumers with their round-the-year freebies and promotional campaigns, Valentine’s Day has become a strong marketing tool for jewelers across the nation. JCK India finds out what kind of jewelry will be in vogue this ValeOriginated in the 16th century, thewa work is one of those art forms, which was almost lost to the world. Fortunately, owing to the perseverance and dedication of a few people, this striking art form has seen a revival. >ntine’s Day.>>Read More[desk tThe proposed facelift of Zaveri Bazaar, India’s oldest jewelry market, is much welcomed by the jewelers, and promises to bring back its lost glory and of course, the customers. >>Read The Dance of the Peacock is a fabulous book on antique Indian jewelry co-authored by Usha Balakrishnan. The beautifully done Coffee-table book it is a labor of love. Published in 1998, it is now in its fourth edition.